LEADERSHIP BRANDING

& BOOK MARKETING

Services

INTRODUCTION

Thank you

for your interest in Catalyst’s leadership branding and book marketing services for authors, experts, and leaders. Transforming your book into a thought leadership extension of your brand, our industry-leading digital marketing campaigns connect your book and brand directly to your target market. We’re glad to have you with us.

INTRODUCTION

Thank you

METHODOLOGY

Market Analysis

(Month 1)

It all starts here. We identify the target audience for your book from 8,000 demographic, geographic, and psychographic data points; then we define your target audience’s digital path to discovery to your book through comp analysis including search, website referrals, social media, display, Amazon, and Goodreads. You’ll receive a complete digital strategy report and dataset.

Leadership Branding

(Months 1-2)

We’ll brand your book as bestselling, award winning, well-reviewed in the press and on Amazon, and as see in (e.g. Forbes). Leadership branded books project thought leadership, often driving business outcomes such as increased speaker fees, consulting and coaching opportunities, sales of products and services, and increased book sales.

Optimization

(Month 2)

We’ll help improve discoverability of your website, Amazon page, and Goodreads page, all with the objective of getting the attention of Amazon’s merchandising algorithm. We’ll create optimized owned media assets such as social media pixels to help capture audience, curate their behaviors on your website, and improve social ad conversion.

Earned Media

(Months 3-5)

We’ll perform outreach to highly targeted websites, podcasts, social influencers and virtual communities where your audience hangs out looking for content like yours. We’ll seek to secure book reviews, authors interviews, op-eds, guest posts, social media shares, book giveaways, and speaking engagements.

Digital Ads

(Months 4-6)

We’ll target your audience members on Amazon and Google, positioning your book as a thought leadership extension of your brand and highlighting credentials achieved from our leadership branding tactics such as bestselling, award winning, and as seen in major media (e.g. Forbes).

Social Ads

(Months 4-6)

We’ll serve highly engageable social media image and video ads developed from your book to a micro-targeted audience interested in books like yours. We’ll drive quality audience traffic to your website and will remarket audience members with content about your brand.

CAPABILITIES

Market

Analysis

Audience Profile

Comp Analysis

Discoverability Analysis

Social Engagement Analysis

Amazon Audit

Digital Strategy

Creative Strategy

Audience Targeting

OWNED

DIGITAL

Website Design

Website SEO

Amazon Optimization

Amazon Author Profile

Goodreads Optimization

Goodreads Author Profile

Social Media Mgmt

Social Media Pixels

EARNED
DIGITAL

Email Marketing

Podcast Outreach

Virtual Communities

Social Influencers

Book Tok

Book Awards

Bookstagram

Brand Features

PAID

DIGITAL

Amazon Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

Influencer Ads

Twitter Ads

Podcast Ads

Website Display Ads

ANALYTICS

KPI Measurement

Meta Ads Reporting

Twitter Ads Reporting

Linkedin Ads Reporting

Google Analytics Reporting

Google Data Studio Reporting

Amazon Bestseller Ranking

BookScan Sales Reporting

All campaigns include:

Monthly Zoom Strategy Session Monthly Video Update Weekly Email Reporting

STANDARD
SCOPE

Market Analysis

Digital Strategy

Earned Media Outreach

Virtual Communities

Social Influencers

Podcasts

Social Media Ads

3-Month Campaign

All Social Platforms

Amazon Ads

3-Month Campaign

+$7,500

Incl. all stand. items

+ ad spend

Choose A Plan

BRONZE
ADD-ONS

Website Landing Page

WordPress

Email Marketing

3-Month Campaign

Existing Account

Organic Social

3-Month Organic Social OR

3-Month Follower Growth

Amazon Optimization

Description, Categories, Keywords

+$1,500

per add-on

($7,500 for all bronze)

Choose A Plan

SILVER

ADD-ONS

1-Page Website

WordPress

Enhanced Earned Media

2-3 Editorial Book Reviews OR

2-3 Book Awards OR

1 Brand Feature

Social Media Pixel

All Social Platforms

Amazon Bestseller Campaign

w/ eBook Discount

+$2,500

per add-on

($15,000 for all siver)

Choose A Plan

GOLD

ADD-ONS

5-Page Website

WordPress

Email Marketing

3-Month Campaign

New Build

Enhanced Social

Organic Social Add-Ons AND

Social Media Pixel

Amazon Review Campaign

100 Amazon Reviews

+$4,500

per add-on

($18,000 for all gold)

Choose A Plan

SIGNATURE CAMPAIGN

Signature Campaign

Amazon Bestseller

1 Book Award

1 Editorial Review

1 Brand Feature

25 Amazon Reviews

Influencer Marketing

Podcast Marketing

Social Media Advertising

Digital Advertising

Pixel + Remarketing

Cross-Promotion

“The signature campaign is my favorite because it is the best of everything. It elevates your book as bestselling, award winning, well reviewed, and “As Seen In” major media with the most narrowly targeted investment, connecting your book directly to your target audience while cross promoting your book with your brand as an expert, leader, speaker, or coach.”

$15,000

$2,500 per month

for 6 months

+$3,000 min ad

spend recommended

Choose A Plan

DIGITAL STRATEGY

Digital Marketing Strategy

We will design a custom digital strategy for your book, including:

Audience Profile
Optimization instructions for Amazon, Goodreads, and Google
Earned Digital Media & Influencer Marketing Strategy
Social Media Content Strategy
Social Media Audience Targeting Strategy

$1,500

2-4 Week Turnaround

Choose A Plan

DIGITAL STRATEGY

Digital Marketing Strategy

We will design a custom digital strategy for your book, including:

Audience Profile
Optimization instructions for Amazon, Goodreads, and Google
Earned Digital Media & Influencer Marketing Strategy
Social Media Content Strategy
Social Media Audience Targeting Strategy

$1,500

2-4 Week Turnaround

REVIEW SERVICES

Guaranteed editorial and Amazon reviews for your book.

2-3 Editorial Book Reviews

We will submit your book for editorial / trade book reviews to 40 publications that review books like yours, including:

Kirkus
BookLife
Publishers Weekly
LibraryThing
Booklist
+ Customized List

$2,500*

4-6 Week Turnaround

*Includes submission fees

Choose A Plan

100 Verified Purchase Amazon Reviews

We will submit your book to subscription services followed by readers who agree to leave honest Amazon reviews in exchange for free and discounted eBooks. Reviews are typically positive.

If an eBook edition is not available or if the eBook price cannot be lowered to $2.99, we can provide a custom quote for providing the service with a paperback or hardcover edition or higher priced eBook.

$4,500*

4-6 Week Turnaround

*Requires $2.99 or lower eBook price

Choose A Plan

BRANDING SERVICES

Differentiate your book as an “award-winning” and “bestselling” book.

1-2 Book Awards

We will submit your book to book awards relevant to your book’s subject matter including:

Axiom Business Book Awards
The Business Book Awards
Goody Business Book Awards
CMI Management Book Awards
Porchlight Business Book Awards
Nautilus Book Awards
Others

$2,500*

3-6 Month Turnaround**

*Includes submission fees

**Entrance availability is seasonal, schedule for award announcement varies.

Choose A Plan

#1 Amazon Bestseller

We will select at least 1 eBook category for your book and will deploy an Amazon bestseller campaign with the objective of ranking your book #1 in a relevant category. Tactics may include:

Discount eBook promotion platforms
Amazon advertising campaignGoody Business Book Awards
Ad stacking
Earned Media
Others

$3,000*

4-6 Week Turnaround

*Includes Ad Spend,

Requires $0.99 eBook price

and eBook category update.

Choose A Plan

BRAND FEATURES

Feature In 1 Top Publication*

We will submit your book to book awards relevant to your book’s We will coordinate an original featured article about your book and/or company to be published in name-recognizable publications.subject matter including:

Steps:

1. Client completes onboarding form

2. In-house writer draft original article

3. Client reviews article, provides feedback and revisions

4. In-house writer completes final draft

5. Client approves article

6. Article is published in selected media

$2,500*

4-6 Month Turnaround**

*Specific publications subject to availability

Choose A Plan

BRAND FEATURES

Feature In 3 Top Publications*

We will coordinate 3 original featured articles about your book and/or company to be published in name-recognizable publications.

Articles can be published in the same month or spread across 3 months.

$6,500*

4-6 Month Turnaround

*Specific publications subject to availability

Choose A Plan

OUR CLIENTS

With Stephanie and Riley-Infinity I feel like my first novel was picked up by a publisher. She is such a pro, I have 4800 downloads and almost 100 reviews after less than a year!

Ken Helfer

It was very easy to do business with them. I was always kept informed. Excellent problem solving, strategical thinkers to help me achieve my goals! Very professional throughout. They have the best products and keep up with the latest industry standard knowledge and software. I trust them.

Roger A Jenisch

Riley-Infinity is HANDS DOWN one of the best to work with. They are timely, great communicators, and offer top of line advice. I've had a great experience with ever author that has worked with this company and highly suggest them as book managers. 5 stars

Brook Harper

Stephanie Krol is dedicated to helping others succeed in being a successful author. Even after the project was published, she continues to offer support, encouragement and helpful gems on how to be confident in promoting the book. Thank you!!!

Michelle Dawson

We were both deeply appreciative of the impactful contribution [Dr. Stephanie Krol] brought to the [Conscious Leader's Book Writing] Summit. We had a lot of feedback about how insightful Stephanie's presentation was -- people appreciated the "real deal" information she shared and the straightforward way she delivered it. It impacted everyone and helped create what countless participants at the end of the summit called a profound and transformative experience. 5 stars!

Susan Crossman

On a scale of 1 to 10, Stephanie is a 12! Great communications, continuing support, and a great experience. Great move Stephanie, and best of luck-you are the best (I know because 'comparative shopped' for help with my first book).